Sindhi fashion becoming a hot commodity

Mall culture is slowly and steadily growing in India. Many brands and private labels are launched in the Indian market. The first such retail outlet was Shopper’s Stop which launched India’s first multi-brand store in the year 1993. The specialty of such malls is that they offer a wide range of varied branded stuff, all under single roof. Some of the famous malls of India are Pantaloons, Westside, Lifestyle, Globus, etc. These retail outlets have also launched clothing line under private labels, manufactured and sold by them. For example- Pantaloons has many private labels under its brand like All, Fashion station and Mela. Some of the major private labels even operate as exclusive stores. The buyer gets an international shopping experience in such retail outlets. There are no nagging sales persons pressurizing the customers to buy.

Family stores are becoming hot favorite shopping hub for the middle-class and upper middle class shoppers. These stores sell garments of nearly all age groups and  Apparels of various brands can be found in family stores. They are being considered as one-stop shopping destination. Roopam, Big Bazaar, Fashion station, V-mart, Maxx, etc are examples of some family stores.

Here in Canada people are taking fashion lessons from India, whose fashion design industry has exploded in the last decade.

"When I started nine years ago, it was like My Big Fat Indian Wedding," said designer Ranna Gill, whose mosaic print dresses with gem-studded necklines were presented by Indiva, a Bloor St. W. boutique stocking contemporary Indian design.

But with the coming of fashion week in India, everything changed, she said. Older customers started trying younger silhouettes and younger customers had a fashion awakening.